Marketing
Employee Perspectives
Brand Assistant
A Marketing Brand Assistant will be assigned to a Brand/Category Business Team with responsibilities that will be designed to build analytical, strategic, creative and team/ interpersonal skills as well as overall business skills. Within the first year, responsibilities could include:
- Tracking & analysis of key business measures including volume, share, pricing, distribution and promotional activity
- On-going competitive analysis & assistance in developing "offense/defense" plans
- Team leadership of business forecasting (including category, consumption, production and inventory management)
- Assisting in key strategic initiatives (including new product line extensions, brand repositioning, and evaluation of new media outlets)
- Leading small scale consumer promotions and public relations programs
- Leadership of "near-in" packaging changes
- Tracking and reconciling the brand's budget
Responsibilities beyond the first year progress to include increased ownership of key business initiatives.
